Business Communications †Individual Report

Official outline The report investigations the correspondence embraced by the Greenpeace worldwide in arriving at its partners. Its significant goal is to figure out which have been the most pertinent methods for correspondence applied by the association. It focuses on the partners as it gives an away from of the correspondence and its change throughout the years. The report utilizes insightful and explorative examination approach to think of the analysis.Advertising We will compose a custom exposition test on Business Communications †Individual explicitly for you for just $16.05 $11/page Learn More According to the report study primary discoveries, web based life like facebook and twitter have been broadly utilized. Different types of correspondence are video conferencing, web journals, sites, messages, interactive media, and recordings. The best types of correspondence pertinent when contacting the crowd of Greenpeace are the online life followed by multi media. They are pract ical solid, easy to understand, and arrive at a wide number of partners. Broad communications has been suggested as the most suitable and viable type of correspondence that can be applied to contact the crowd and the various partners. The association ought to persistently keep utilizing this type of correspondence in view of the idea of work it is engaged with. Presentation Communication assumes a fundamental job in an association. It is critical to have channels of correspondence through which various people depict their thoughts, feelings, perspectives, and philosophies. Correspondence has been characterized as the exchange of data starting with one individual or gatherings then onto the next through a mode of trade (Barker 2008, p.3). The data transferred might be as news, message, information, or feelings. The vehicle of trade guarantees that data is transferred to the focused on beneficiary in the opportune time. The substance ought to be reasonable, time bound, exact, and prep ared to decipher (Barker 2008, p.3). Correspondence can be either casual or formal as both are relevant in the hierarchical setting (Barker 2008, p.5). Various associations utilize various types of correspondences relying upon whom the message or data is being imparted to. For correspondence to be viable hindrances to correspondence should be limited (Wertheim 2008, p.2) The report investigates the various kinds of correspondence utilized by Greenpeace worldwide to introduce data to its different partners. In view of the examination, the report will give the best type of correspondence that can be utilized to arrive at the intended interest group upheld by proof. In conclusion, it gives suggestions on where the association can improve and what in get rid of any.Advertising Looking for paper on business correspondence? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Background data Greenpeace worldwide is an internationally perceived non-le gislative association. It is a battling association with the significant job of protecting the earth through mindfulness creation and other preservationist measures and strategies. It targets changing the conduct and perspectives of everybody. Its significant crusades are in vitality insurgency, seas shielding, empowering harmony through demilitarization and call for cancelation of atomic weapons, maintainable agribusiness, and production of a future free from toxics (Greenpeace 2011). The association that was established 40 years back is introduced in forty states over the pacific, Africa, Asia, America, and Europe. It relies for the most part upon singular commitments and awards from establishments. Opposite, it â€Å"does not acknowledge gifts from governments or corporations† (Greenpeace 2011) for freedom purposes. The report targets various partners who need to comprehend the usually relevant types of correspondences and the most suitable one. Its significant object is t o assess the correspondence procedure, instrument, and structure between the Greenpeace global and its various partners. Primary discoveries Stakeholders A partner might be characterized as any individual, association, or a gathering that has either roundabout or direct stake or enthusiasm for a specific association (Fassin 2008, p.7). Partners are partitioned into inside and outside partners (Fassin 2008, p.8). In light of this definition then the various partners of Greenpeace global are, establishments award, singular supporters, benefactors, volunteers, workers, ecological networks, national and territorial workplaces just as the overall population. The various partners are given data in various sorts relying upon the direness, secrecy level, and the time required passing on the data. Correspondence among partners and association Social media This is the most recent type of correspondence which is changing how data is imparted starting with one individual then onto the next. Web based life is a type of online correspondence where the web frames the premise from where data can be traded progressively (PWC 2011, p.2).Advertising We will compose a custom paper test on Business Communications †Individual explicitly for you for just $16.05 $11/page Learn More The normally utilized internet based life channels are Facebook, twitter, and MySpace among a lot additionally uprising channels. As indicated by Bengtson (2010) web based life has changed the relationship that exists among associations and partners. Since the cutting edge partners like an exchange that it two way and valid, online networking has been the most loved type of correspondence. Greenpeace has not been abandoned. Being a battling association that depends for the most part on activism to transfer its data to partners, the association has been utilizing facebook and twitter among different types of internet based life to arrive at its partners. Through the web based life, the association can connect with its devotees, givers, supporters, and establishment gives and convey continuously. For instance, these partners are occupied with discusses that reprimand association or enterprises that don't consent to the qualities and the targets of the Greenpeace worldwide. The utilization of facebook and twitter has been successful as Greenpeace has utilized it to speak with partners on how Apple was creating items with high poisonous levels (Bengtson 2010). Therefore, Apple had the option to decrease its squanders creation. Different organizations that have been scrutinized by the partners and Greenpeace universal through the web based life are Unilever and Nestle (Bengtson 2010). The utilization of internet based life to speak with the various partners has been compelling so far as its qualities and goals have been reestablished. A report by the PWC (2011, p.5) show that the majority of the representatives as of now are utilizing the internet based life to share data, examinatio n, and system. An association like the Greenpeace global speaks with its workers through the web based life. This is proper type of correspondence given that the association utilizes the online life to make its crusades. It is a practical method of correspondence as data can be handed-off from the association the executives and posted on the association divider for the workers to see. Despite the fact that it is a hazard adventure in measurements of security and classification, rules can be applied to limit these dangers (PWC 2011, p.5). Different structures dependent on web stage Other than utilizing the online networking to arrive at its partners and pass on the necessary data which is natural preservation, the Greenpeace global has been engaged with the utilization of web journals, sites, and You Tube (Bengtson 2010). By setting on the associations online journals and its sites it is simple advantageous to have the data promptly accessible to the various partners (Combs Holladay 2011).Advertising Searching for paper on business correspondence? How about we check whether we can support you! Get your first paper with 15% OFF Find out More For example, in the Greenpeace global site, contributors, supporters, awards establishments, and other regarded partners can get to the money related reports and explanations of the association. This type of straightforwardness and responsibility through correspondence depicts the degree of corporate administration in the association. Rather than dispatching booklets to every single diverse partner from the 40 nations where Greenpeace activities are concentrated, the association posts on the sites. This type of correspondence spares time, cash, changing the conveyed data, and permitting correspondence of indistinguishable data. The data can be gotten to at the accommodation of the various partners at advantageous spot and time. Then again, the utilization of YouTube permits the association to present recordings on feature to the partners what position or its endeavors and accomplishments. Any individual associated with web or can get to You Tube through the telephone can without much of a stretch access this type of data. Greenpeace global has utilized both the You Tube and online journals to pass on data to partners (Bengtson 2010). Through the association of the partners and the association, it has been conceivable to impart pressure on Unilever and Apple Inc. The association and the partners have had the option to talk about a portion of the issues over the sites, online journals and You Tube. Mixed media correspondence The headway in innovation has made it potential individuals to impart from various locales with various time regions however progressively (Combs Holladay 2011; (Barker 2008, p.12; Carayamis, Hovy, Maybury Stock n.d). Association can utilize the sight and sound correspondence which is empowered through the web (Koegel 1992, p.1). The particular appropriate sight and sound correspondence structures applied by

Illegal immigrant Essay Example | Topics and Well Written Essays - 1000 words

Unlawful outsider - Essay Example This can be cultivated by conceding pardon, making authorization simpler and faster, ousting the unlawful residents who are in America without being of significant worth to the workforce, and by fixing it so organizations can't exploit these dedicated individuals. There are a great many undocumented settlers right now in the United States (Welch 1), a significant number of which are here to work. It has been resolved that it would be costly and difficult to extradite them all back to their nations of origin. Along these lines, a savvy arrangement is award acquittal to the unlawful workers effectively here. Reprieve would permit them to be exculpated for their criminal offense of being unlawful in this nation. Since they have just invested energy working in the nation, doing what they would do on the off chance that they have legitimate living arrangement in America, acquittal would make it with the goal that they would not be in a difficult situation for being wrongfully in the Unite d States. The explanation that these unlawful foreigners are here is to assume the employments and ways of life of lawful migrants and local residents (Welch 1). It would just bode well to permit absolution for those that are as of now here, as long as they have demonstrated to be diligent employees that are not kidding about their citizenship. This can be demonstrated dependent on how they have functioned while living here and by acquiring declaration from their bosses. Lamentably, not every illicit migrant are here for a superior life, thus this procedure of acquittal must be done cautiously to abstain from giving exculpation to somebody who experiences caused difficulty for this nation. Absolution should just be given to those that have demonstrated to be diligent employees and experience not gotten into criminal difficulty while in America. Some illicit settlers are just in America to exploit rights and benefits that are just allowed to residents, and these are the individuals t hat ought not be conceded reprieve. The unlawful settlers that have indicated that they can work and act like Americans ought not be rebuffed for their endeavors. Like giving reprieve to the illicit foreigners who are buckling down, unlawful outsiders that are not working in this nation or experience gotten in difficulty with the law ought to be extradited. This will definitely diminish the measure of illicit foreigners that do should be extradited, making it simpler and less expensive on American residents, while introducing more chances to the undocumented residents that genuinely need to be a piece of this nation. Expelling ought to be utilized for unlawful migrants who need the advantages of being in America without needing to be American or without keeping the principles. In any case, this ought not hinder unlawful workers who truly need to have a place with this nation. Likewise, after the qualified unlawful workers have been allowed acquittal, they should be furnished with ap proaches to make it simpler to get their American citizenship since that is the reason they are in the nation in any case - to have a place. Numerous settlers become debilitated at the idea of to what extent the legitimization procedure can take, which can take somewhere in the range of five years to ten years, and perhaps more (Anderson 18). This demoralization is regularly what makes foreigners enter the United States unlawfully. They need the advantages of being a resident and they need to show that they can work much harder than American resident

Anticonvulsants for Mania in Bipolar Disorder

Anticonvulsants for Mania in Bipolar Disorder Convulsions are not part of bipolar disorderâ€"so why would anticonvulsants be prescribed to manage mood? Anticonvulsants in the treatment of mania were introduced when their therapeutic value was noted through improved mood stability of those with epilepsy. Initially, they were used for those who were resistant to Lithium treatment. They are now an important alternative both on their own and with other medications. Pros and Cons of Anticonvulsants Different anticonvulsants seem to treat different aspects of bipolar disorder; some, like Depakote and Tegretol, are particularly effective at treating mania. Others, like Lamictal, are more effective at treating depression. Still, others may be less effective at treating immediate symptoms, but do a good job of helping to stabilize mood and thus help to avoid manic or depressive episodes. As with most drugs used to treat bipolar disorder, anticonvulsants do have significant side effects which vary from person to person. For example, most can cause dizziness and drowsiness, headaches, dry mouth, etc. In many cases, though, side effects can lessen over time as your body becomes more accustomed to the medication. There are also more serious side effects that can occur with long-term use of anticonvulsants. For example, pregnant women should avoid anticonvulsants, as they can cause birth defects. Some can cause kidney or liver damage if not carefully monitored. Its also important to know that anticonvulsants can interfere with other medications, so you should let your doctor know about any new medications youve been prescribed or are taking over-the-counter. Despite all the problems associated with anticonvulsants, in some cases, they are more effectiveâ€"and less problematicâ€"than classic treatments. Both anticonvulsants and lithium, for example, take several weeks to reach peak effectivenessâ€"but anticonvulsants usually act more rapidly than lithium. For some people, for whom lithium is less effective or less well tolerated, anticonvulsants can be a good option. Because there are so many different anticonvulsants, each of which works a little differently, it is possible to try more than one to find the best choice for your particular needs. Some Commonly Prescribed Anticonvulsants The following is a list of some of the anticonvulsants most commonly prescribed for bipolar disorder: Valproate (Depakote) In 1995, this drug became the first anticonvulsant approved by the FDA for the treatment of mania. It is often used as a first-line treatment for those who rapid cycle. Carbamazepine (Tegretol) While this medication has not yet received FDA approval as a treatment for mania, its use is quite common. Often individuals find the side effects of this drug too difficult to tolerate. Lamotrigine (Lamictal) Lamotrigine is a second-generation anticonvulsant. Its use is still experimental, but it is a fairly well-tolerated alternative.   Gabapentin (Neurontin) This drug, also a second-generation anticonvulsant, is primarily used in conjunction with other medications to improve their efficacy. Topiramate (Topamax) ?Topiramate in the newest anticonvulsant on the scene. It is also an  adjunctive therapy. It seems to create some difficulties with cognitive functioning but has the benefit of often encouraging weight loss.

The History Of Cross Culture Training Business Essay - Free Essay Example

Sample details Pages: 7 Words: 2130 Downloads: 10 Date added: 2017/06/26 Category Business Essay Type Argumentative essay Did you like this example? With globalization in full swing, cross-cultural training is a necessity in the modern day world. The aspect of diverse culture in the business environment ought to be taken as a serious issue. Inability to understand and contain diverse culture in a business environment is critical as it can result into a diminishing business environment. Don’t waste time! Our writers will create an original "The History Of Cross Culture Training Business Essay" essay for you Create order Qualified decisions must be made as to the best cross-cultural training programs that an organization should adopt. There is no adequate research on this. This research study aims at establishing the adequacy of cross-cultural training by outside institutions such as universities in Chinese business environment rather than in-house cross-cultural training programs. To get the results, a comprehensive literature review was conducted. It was foun that cross-cultural training offered by outside institutions in Chinese business environment is common. This is due to the fact that China has unique cultures and in-house training on culture does not present sufficient opportunities for success. This study is essential as it serves to provide information to businesses not only in China but in other parts of the world regarding the best way to offer cross-cultural training to reap the benefits of the presence of diverse cultures in a business environment. Cross-Culture Training Cross-cul tural training is a phrase commonly used to define a form of training that is offered with an aim of highlighting the difficulties and problems faced in working in a cross-cultural context. In addition, cross-cultural training teaches both skills and methodologies necessary to overcome such difficulties. With globalization in full effect, cross-cultural training in businesses is indispensable. Since globalization took effect, the traditional way of business operation and communication in businesses has been dispensed. Indeed, in the modern day world, it has become exceedingly common for staff in a particular country to regularly deal with clients, colleagues or even suppliers in another country over such communication mediums as emails, telephones or even video conferencing. While people from different regions in the world may work for one organization, possess same knowledge and skills or even work in the same industry, the manner in which each individual works, interacts and does business may be characterized by vast differences. Therefore, when working in a multicultural context, having the appropriate professional skills and understanding personal and colleagues cultural make-up is indispensable as it helps avoid business failure and misunderstandings given rise by inadequate cultural sensitivity and competence. In the Middle East, especially China, businesses have increasingly realized the need for cross-cultural training. This follows after research identified that doing business in the Middle East presents formidable cultural challenges. Therefore, businesses in the region engage themselves rigorously in this aspect to ensure that their businesses operate effectively. A significant number of businesses in China tend to use outside institutions such as universities to conduct such training. Therefore, this paper aims at establishing the extent to which Chinese businesses use outside institutions cross-cultural training. Literature Review In a review of 228 multinational companies in China, Solomon (1994) found out that all the companies had well-designed cross-cultural programs for expatriates, which were administered not only before but also after the individuals left their home countries, if they wanted their expatriates perform successively oversees. In addition to this, Solomon (1994) established that out of the 228 multinational companies studied in China, 167 offered cross-cultural training to their expatriates through expatriates. Most of the companies studied used outside institutions such as higher educational facilities where professors, especially those specializing in business fields, offered cross-cultural training to the expatriates of the respective companies. In his study, Adler (2001) identified that cultural differences in the Middle East are too essential to be ignored or even denied. Adler and Bartholomew (1992) assert that the use of outside institutions by businesses with an aim of helping employees learn about different cultures is very essential. They further contend that higher education facility educators, who in most cases, have a high level of knowledge and skills in handling cultures owing to their education levels and experiences, facilitate and diffuse cultural synergies. Indeed, facilitation and diffusion of cultural synergies is considered to be an essential and a critical economic success factor. Forster (2000) supports this by indicating that employing the use of higher education faculties in a business organizations cross-cultural program is very essential as it serves to assist business expatriates adapt to living, as well as, working conditions in their host countries. Brewster (1995) sampled a total of 24 multinational companies in China. In the sample, 12 of those companies exercised cross-cultural training on their own while 12 of them employed the use outside institutions such as University professors to facilitate cross-cultural training. The r esearcher found out that the multinational companies that conducted cultural training on their own was insufficient, incomplete or simply non-existent. On the other hand, those that utilized the services of outside institutions were better placed in terms of business success since such aspects as misunderstandings within the business had been eliminated and thus an improved performance. Shumsky (1992) identifies that those companies that fail to provide cross-cultural training in their businesses through outside institutions often do so since they have no international experience. In addition, such businesses assume that offering such training through such institutions is a waste of business financial resources and not a necessity. Such businesses opt to offer cross-cultural training on their own without employing the use of other people with adequate knowledge and experience on the field. This is indeed, suicidal for a business since in-house training cannot render adequate cros s-cultural training, considering that it is a very broad issue and thus requires professionals to offer training on it. The culture and behavior in China is unique and many researchers identify it as an integral aspect of the Chinese language. For a business to be a success in the Chinese business environment, it is a mandate that a business first understands the customs and the context of the Chinese business. The requirement for this is adequate knowledge of the business culture in China. The Chinese higher education board has introduced a system where the curriculum addresses the diverse needs of cultures in China. This means that the educators who offer education on cultures are well versed with cultural knowledge, skills and experience. In Chinese educational facilities, students come from different backgrounds and thus diversified cultures. To ensure that there is no conflicting nature of education, the students are offered education on the best way to live and study as a u nit irrespective of the cultural differences. This is done by cultural training versed professors. The business environment in China is no different from educational facilities. Therefore, since higher education facility professors are well versed with knowledge, skills and experiences on cultural differences and coupling with their levels of education, they are seen as the best people to offer cultural education in the business environment. In his study, Tung (2002) suggested that the best and the most effective cross-cultural training in the Chinese business environment need to be specific and one that puts a stern focus on a particular population and situation. This can only be offered by outside institutions. The researcher further indicates that it is for this reason that it is logical that multinational companies, as well as, organizations in China provides their employees with specific cross-cultural training, which deals in important details about the Chinese population, as well as, project management issues by employing the services of outside cross-cultural training facilitators. Cross-cultural programs offered by outside institutions tends to put an exclusive focus on the specific culture, religion, as well as, on the manner in which laws, leadership and ethics can be covered. Main Thesis The reviewed literature in the literature review section highlights the practice of cross-cultural training in Chinese businesses. The common characteristic of the reviewed literature is that they endorse the essentialness and the need for outside facilitated cross-cultural training in Chinese businesses. However, the literature has served to reveal the inconsistency attributable to approaches adopted by prior researchers to access the extent to which businesses in China use outside organizations in offering cross-cultural training to employees. This section aims at presenting the essential logic of utilizing outside institutions in offering cross-cultural training in Chinese business environment with an aim of permitting empirical research with accord to stable criteria. The presence of diverse cultures can exist to affect the manner in which employees perform in a company owing to the difficulties evident in attempting to adjust to the new business environment. Indeed, this affects them both psychologically and emotionally. The presence of diversified cultures in a business environment especially in China, whose cultures are unique, can surface conflicts between employees. As a result, employee performance worsens and ultimately, the business underperforms. The strategic observation that cross-cultural training should be offered by outside institutions is well informed. As it is affirmed in the reviewed literature, incorporating the use of training services from outside sources promotes the formulation of customized strategies necessary to help in responding to the challenge emanating from the presence of diverse cultures in business environments. The Chinese business environment is perceived to be a complex one and this implies that calculative strategies, mostly offered by outside institutions, are necessary if at all there is a need for employees to become empowered. The development placed on employees to enable them thrive in contrasting cultural setting in a business environment is necessary considering the dynamics of the modern-day world. Simply put, while the current wave of globalization is on an increase, diverse cultures persist. This affirms the need for employees to have multicultural knowledge. This is not a matter of simply cross-cultural training but one offered by outside institutions, which are better versed with the cultural developments. Organizations in cultural diverse environments such as China cannot manage to distance themselves from this aspect. Therefore, it is necessary to incorporate such form of training into its management strategy. Recommendations The following recommendations are advanced by the paper as a way of increasing the managements role of providing cross-cultural training within organizations in China. Make cross-cultural training a priority. The management should ensure that it cultivates the culture of multi-cultural training, whether offered by outside institutions or not. This will empower the employees and give them knowledge regarding how to be successful in inter-cultural business environments. Liaise with higher education facilities offering business related courses and arrange for a session where the employees of the company can go and learn on cross-cultural training. This is particularly advantageous as the employees will have the chance to interact with the institutions professors who will offer exclusive education and training on understanding, interacting and working in diverse cultures in a business environment. Ensure that outside institutions cross-cultural training facilitators are fully supported by the company. A company ought to give support to the facilitator by way of allocating adequate staff, financial and time resources in order to ensure that the program is run successfully. In addition, all the required materials for training should be availed. Periodic training sessions at the convenience of the outside cultural-training facilitator ought to be organized. The aspect of culture is characterized by a significant range of dynamics, which serve to give a business a new shape on almost a daily basis. In other worlds, attributes of culture keeps on changing regularly and this affects a business on a daily basis. Therefore, periodic cross-cultural training offered by outside institutions is necessary to make good of these changes. In summary, cross-cultural training by outside institutions should be an integral aspect of the top management of businesses in areas characterized by diverse cultures. This is particularly necessary to ensure survival and succes s of a business. In reality, an in-house cultural-training program is not adequate and does not help. Indeed, it may make an organization become a chaotic system thus resulting into severe repercussions to the business. Discussion This paper reported a pattern of cross-cultural training in Chinese business environment and attempted to address the pattern from the managerial perspective. In the process of doing so, the bodies of science of cross-cultural trainings concept were reviewed. The objective was to provide a coherent view of the extent to which the outside institutions are better placed to offer cross-cultural training to employees in the Chinese business environment. Going into the future, adequate research on cross-cultural training by outside institutions should be conducted to enable businesses in diverse cultural business settings establish the best practice when it comes to cross-cultural training. This might be perceived as an unnecessary task. However, given the current wave of globalization, such research is necessary for the survival of businesses. However, these research studies ought to further examine the models used in cross-cultural training in relation to the habits of an indivi dual when introduced to foreign business environments. If this is done, knowledge of effective strategies for cross-cultural training would lead to an increased business performance.

The Horror Of Red Dragon - 986 Words

Horror for years has put people on the edge of their seats, begging the audience for more, even while scared out of their minds. Horror is an intense emotion that shows disgust and fear. This feeling is something some people might seek out for entertainment purposes–movies for example. The most interesting horror movie genres are serial killer, demon/ghost, and alien films. The first example of a horror movie genre are serial killer films. Serial killer flicks are meant to seek one’s inner fear so one might begin to question â€Å"what if?† Serial killers exist all throughout history and can be found in almost any place one might look. These movies strike fear into the viewer using real life scenarios but from the safety of a person’s own couch. Red Dragon is one of my personal favorite horror films. Will Graham has to use Hannibal Lector, an incarcerated formal cannibal murderer, to catch a serial killer called the Tooth Fairy. Hannibal has always been a series of books and movies that interest me. Halloween, the remake by Rob Zombie, also strikes panic into the viewer. It describes Michael Myers’s mental problems that developed at a young age, and now that pent up rage and anxiety took off and he became a blood lusting murder. I first saw Halloween at my mom’s house at about 1A.M. I was not supposed to be up at such a late hour, so sneaking into the living room and watching a serial killer cinematic would not be please to my tired and grumpy mother. I made it to the very endShow MoreRelatedThe Creatures Of The Mountains Of Ankar1220 Words   |  5 Pagesmountains of Ankar, resided an ancient breed of dragon. They were fire dragons, and were used to the frosty, high peaks they inhabited. Living for thousands upon thousands of years, these creatures ruled atop their mountain. Ruling as they please, and doing as they liked to the beings below them. They soared high in the sky without a fear in the world. 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Every night, Grendel would attack the Danes, killing people that got in his way. â€Å"How many times have my men,.../ sworn to stay after dark/ And stem that horror with a sweep of their swords./ And then, in the morning, this mead-hall glittering/ With new light would be drenched with blood, the benches/ Stained red, the floors, all wet from that fiend s/ Savage assault-and my soldiers would be fewer/ Still death taking more and more. (Beowulf). This occurred for years on end which

Current Treatments Free Essays

Technological advances are probably one of the most beneficial things that happened to man. It has allowed people to live their lives easier with the help of machines and programs. One area that seems to benefit from technological innovations is the medical field. We will write a custom essay sample on Current Treatments or any similar topic only for you Order Now Today, the latest developments in medicine and health care have provided people the opportunity to live longer and more comfortably. This is evidenced by better medications, diagnosis, and treatment plans for patients. Personally, I believe that the need for better health care led scientists and health care providers to the development of current treatments. Better knowledge in technology also helped professionals in establishing and discovering new treatments for patients. This is seen in Maguire’s (2002) study wherein he compared two patients who has the same type of illness. One is a former patient who appeared to have succumbed to the symptoms of schizophrenia and was not able to improve and live a normal life even with the medications available at that time. The other patient receives a newer medication for schizophrenia and is able to go back to school and live comfortably. The latter patient was able to benefit from the improvements in the field of health care. â€Å"With advancements in such medications, patients with schizophrenia no longer need to lead a life totally dictated by this order† (Maguire, 2002, p. 10). â€Å"Consequently, they need considerable support and approval in therapy, to help them disclose symptoms that typically seem shameful to them and make the potentially frightening behavioral changes that will be asked of them† (Author, p. 277). Professionals in the field of health care should never be contented with the current treatments and should always look for ways to improve the lives of patients. This can be especially said in the field of psychotherapy wherein current treatment plans and strategies will not always work for every individual and the changing of times affect people’s behaviors, which can affect the treatments that were once thought as the best ones. How to cite Current Treatments, Papers

Marketing & Management for Private Lavel Brand †Free Sample

Question: Discuss about the Marketing Management for Private Lavel Brand. Answer: Introduction Planter peanut company is an organization that was founded in 1906 and a division ofKraft Foods and has completed a century in the U.S. market in this year. This organization is known for its processednuts and the icon for the organization that is Mr. Peanut is famous. The annual revenue obtained by this organization in the year 2016 until now is $997.2 million that is lower than the private level brand, which earned $1225.5 (Statista 2016). Figure 1: Sales of the nuts brands in the United States in 2016 (Source: Statista 2016) However, this organization is struggling for better productivity and profitability due to their low performance and thus, the principal objective of this assignment is to diagnose the problem along with the analysis of consumer behaviour in the snack nut category so that their performance can be resolved. In addition to that, the marketing research strategy undertaken by the Kraft Foods Group that is different from the Planters Nuts Company which is followed by the Planters Nuts current segmentation, targeting and positioning. Lastly, the assignment wraps up with some recommended strategy regarding brand positioning of the concerned organization so that better productivity can be achieved. Discussion This section comprises of the 5C framework that consists of the company, its customer, competitors, collaborator and context. The context can be welly described through the PEST analysis by depicting the environmental factor about the concerned organization. In addition to that, a factor in consumer behaviour will also be covered in this section along with the current segmentation, targeting and positioning. Application of the 5Cs framework for evaluating the Planters Nuts problem Figure 2: 5C Framework of marketing (Source: Yadav et al. 2013) Company Moradi et al. (2013) depict that even though the organization has gained popularity for their products but they had to struggle for their low margin price. The prime reason for this low margin is the volatile price of the peanuts, which is not declining at an exponential rate but do so at a steady pace over a period. Additionally, Yadav et al. (2013) portray that organization had to struggle after introducing almonds and pistachios and thus suffered from leaky bucket problem due to which they lose customers and market share.It is also evident from the case study that a majority of people prefer almonds to other nuts, as they are a health concern. Figure 3: Customer Perceptions towards Nuts (Source: Planters.com 2016) Thus, from the above statistics, it is evident that expect low-income group; every other group prefers the consumption of almonds compared to any other nuts. Another strategy due to which they are struggling is that they do not spend much on the advertisement. Planters have spent $15.million whereas their competitor Wonderful have to spend $21.4 million (Planters.com 2016). Customer The customers they are targeting for the consumption of the business products are health conscious people and the people who intend to purchase wholesome snacks and favor healthy nuts over processed nuts products (Ruteri and Xu 2013). The problem that they face is that they lose some revenue for almonds and pistachios, who cannot afford those costly products and the high-income group does not prefer to buy tradition peanuts products for which the organization is famous in the community. Moreover, Ngo and O'Cass (2013) portrayed that when the organization takes initiatives for boosting their sales up by manufacturing mixed nuts. The primary reason is to provide customers a chance to purchase every flavour of nuts in one packet, it was a complete failure of their business strategy, as they do not survey for the customers demands and thus have to lose a significant percentage of annual revenue. Competitor Ford and Hkansson (2013) depicts that there are a number of competitors who manufactures snacks products to attract customers with their mouth-watering products. Several processed nut-manufacturing products are strong competitors of the concerned organization Planters Nut Company- Store Brand, Wonderful, Blue Diamond, Emerald and Hampton Farmers. Rothlin and McCann (2016) further demonstrated with the statistical details that the competitor nut origination Wonderful also adopts the strategy for advertising their products. It is also found that Wonderful has 65% more market shares than Planters Nuts in sales of pistachios (Planters.com 2016). Moreover, Mkinen et al. (2013) highlight the details of Store Brand that illustrates that this organization leads market shares in every type of nuts except peanuts and mixed nuts. Figure 4: Market share of Planters and its competitors (Source: Planters.com 2016) Ford and Hkansson (2013) also depicts on the target market of the competitors and it is found from his research that their primary target is especially the women who are 35years and above, secondary target market are the health conscious men and lastly, they also emphasizes on the younger men of age 25 to 34years. On the other hand, Planters only target men and health conscious people. Prahalad and Ramaswamy (2013) also illustrates that Emerald is significant competitors as their products to do business is same that of the Planters. Collaborator They do not have any collaborators as they areis the split industry of the Kraft Food Group. They are sole company that sells confectionary nuts products for satisfying their consumer's needs for the nuts products. Context The best tools that can be used in this context are the PEST analysis that can identify their business macro-environmental factors. Image 5: PEST Analysis (Source: Shabanova et al. 2015) Political issues The political issue that is faced by the organization is the new legislation from the regulating bodies that arise from War or Terror. Shabanova et al. (2015) also depict that apart from the variation in the government rule, US has a stable democratic setup that is fair and transparent with the traders and supplier. The government also emphasizes on the formulation of natural products and agriculture so it can be stated that the political factors have a favorable support. Economic issues In recent time US has its GDP of over $16.760 trillion, which is the largest economy in the world. However, Cullingworth and Caves (2013) portrays that the country is suffering from a budget deficitof $506 million that puts the economic prosperity of the country at the grave. Reeves et al. (2012) hence mentioned that these monetary risks affect the business as the cost of the products rise that is not affordable for low-income people. Social impacts As mentioned above, in the society the health consciousness has become a major concern. Bryman and Bell (2015) portrays that this leads to the lesser sale of the peanuts that is the patent products of the Planters. Moreover, the rate of aged people is increasing at an exponential rate in the US and they are recommended by a doctor not to consume must fatty products like nuts due to their health issues, which affect their annual profit by a significant amount. Technological developments According to the viewpoint of Marshall et al. (2014), the company suffers from technological advancement as in recent times organization mostly emphasizes on the information technology. Moreover, Bashan et al. (2014) depict that, their competitor's techniques can be improved for the growth of the peanuts at a massive amount so that more profitability can be attained that the concerned organization lacks. In addition to that, Verbeke (2013) portrays that the organization also implements technology in packaging procedure that was a plastic bottle in older days and a canned package in recent times. The primary benefits of the canned package are that these products are eco-friendly and store the nuts intact in their nutrients benefits than the plastic bottle. Analysis of consumer behaviour Price The Plants nuts company manufactures nuts products for their consumers. Solomon (2014) demonstrates that the price of the product influence the consumer and the low rate of peanut can be easily affordable to communities. However, the concerned organization took initiatives for selling almonds and pistachios and mixed nuts that cost much higher than the peanuts and hence lower-income group cannot afford the price. Health Benefits According to Solomon et al. (2012), nuts products are rich in fats and are good in tastes; however, they do not have positive aspect always. Thus, from the case studies, it can be depicted that people who are more concern about their health do not prefer these products. Doctors also suggest child and elderly people not to consume more nutty products that may affect the sale of their products. Perception This context can be related to the brand equity of an organization, which signifies that it is more important to value the products and the services rather than the brand name. Planters emphasize on five brand equity measures- quality, relevance, uniqueness, popularity and familiarity. Schiffman et al. (2013) further explain that if consumers get premium quality peanuts every time they made a purchase, they will develop a tendency to buy that product compared to other nut products irrespective of the high price. Moreover, the concerned organization celebrates their 100years in 2016 and hence communities of US are well aware of the brand Planter. Marketing research of Kraft Foods Group Vs Planters Nuts Planters Nuts Company is a division of Kraft Foods Group, which is associated with the grocery products for the North American market. Later they had split to an organization named Mondelz International that deals with the business of the international confectionery and snack brands. Verbeke (2013) illustrates that Kraft Food Group emphasizes on the customary practices like an evaluation of brand health. This approach can be achieved by taking survey directly from the customers and gather information about their brands to increase their productivity. The organization targets their conventional consumers that are the men, who belong to 35 to 65years and the people, who understand the value of the naturally remarkable products (From of the case study). On the other hand, it is found that Planter only focuses on the sale of their products and thus the point of difference is the absence of real nourishments that enhance the consumer's health. They also implement the strategy for selling salted and roasted nuts products that may be mouth-watering in taste but consumption of these products more will result in unnecessary fats. Marketing strategy of Planters Nuts The marketing strategy Planters Nuts can be depicted through the marketing 4p strategy. Figure 6: Marketing Mix Strategy (Source: Balogun et al. 2014) Segmentation There are several products that the concerned organization is formulated under five categories- Nuts and seeds, nut mixes, culinary and limited edition products. In this scenario, also Podolyakina and Popova (2014) presented that nuts and seeds comprise of cashews, peanuts, macadamia nuts, pecans, raw nuts, sunflower seeds and nuts and pistachios. Planters also focus on the mixed nuts products that are dessert-inspired mixes, NUT-rition mixes, nuts and trail mixes (Planters.com 2016). The prime objective is to present a wide variety of nutty products to their loyal customers of every age group and income group. Targeting The organization has their firm existence in the markets of United States; however, the parent organization Kraft Food Group, it is headquartered in Chicago and they are providing their grocery items across the globe. Balogun et al. (2014) depict that they also target the busiest streets of the US so that maximum products can access their stores. They also take initiatives for associating with the local retailer's shops at a different location of the US so that every individual can use their products for a better experience. In addition to that, they have also innovated new products for health conscious customers like cooking oil, walnuts and have nut mixes cans as their limited edition products. Moreover, the strategy of the pricing is to be reasonable so that they can target every group of the community. Danziger et al. (2014) further add that they also follow the strategy of the competitive pricing strategy for surviving in the market. The primary objective of this approach is to provide a choice to the customers so that they can select the best products in their budget. Thus, the concerned organization not only values in their pricing strategies but they will also focus on improving the better quality of the products. Positioning In the year 1998, Plants Nuts Company first introduces the PlantersTrail Mix in a NUTmobile, which is a peanut shaped van that promotes their brands and their products. Later in the year 2004, the icon of the Planters brand earned a spot on Madison Avenues Advertising Walk of Fame. Guo et al. (2013) also adopt another promotional strategy for hosting campaigns and one such example is the Power of the Peanut Campaign. The primary objective for adopting the promotional strategy is to make everyone aware of their products for attaining maximum financial growth of the company. Ellickson et al. (2012) on the other hand further adds that promotions also reveals the implementation of the new products like Dessert-Inspired Mixes are introduces in the 2015 and people now enjoy this product as they came to know about this products through their digital campaign. Recommendation for brand positioning Sirianni et al. (2013) define that brand positioning is a procedure of positioning your brand in the customers perception. It is evident from the case study that Planter Nuts Company has followed their brand equity; however, adopting better branding positioning not only provide a competitive advantage but it also ensures the longevity of the organization. In this section, some brand position strategy is depicted that can be used for overcoming the drawbacks for which the organization is facing difficulty. It is stated by Gammoh et al. (2015) that managing authorities of the concerned organization have to assess the current positioning of the organization. As the organization is a well-renowned organization, so they can implement new and modern technology for achieving their business objective in an efficient way. Moreover, they should also take initiatives for incorporating IT technology like POS devices and online facility so that customer can access their services from anywhere. In addition to that, they can also spend a significant portion of their revenue on the RD department for formulating new ways of improving their products like make peanuts products healthier (Ng and La Blanc). In this way, more customers can purchase their products. In addition to that, implementation of ERP system can also be one of the innovative steps that can enhance the brand position of the concerned organization. This technology is used for performing all the things through digital technology for effe ctive and efficient business procedure. The next step is to identify the direct competitors of the organization and their positive outcome of the business strategies. The leader of Planter Nuts Company can host regular meetings and unofficial gathering where they can formulate theories for better business approach than their competitor and suggests ideas for introducing new and innovative products. Another method is to assess the drawbacks of the companys pitfalls and trying to resolve the difficulty. Customers can get more attracted towards This can be accomplished through a regular survey to their customers about the positive and negative perspective of their products and based on which further assessment can be performed. Moreover, loyal bonus programs can also be implemented so that the customers can get more attracted towards the nut products. Reference List Balogun, J., Jacobs, C., Jarzabkowski, P., Mantere, S. and Vaara, E., 2014. Placing strategy discourse in context: Sociomateriality, sensemaking, and power. Journal of Management Studies, 51(2), pp.175-201. Bashan, Y., de-Bashan, L.E., Prabhu, S.R. and Hernandez, J.P., 2014. Advances in plant growth-promoting bacterial inoculant technology: formulations and practical perspectives (19982013). Plant and Soil, 378(1-2), pp.1-33. Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA. 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Cooperation contract in tourism supply chains: The optimal pricing strategy of hotels for cooperative third party strategic websites. Annals of Tourism Research, 41, pp.20-41. Mkinen, S.J., Dedehayir, O., Adner, R., Oxley, J. and Silverman, B.S., 2013. Collaboration and competition in business ecosystems. Marshall, N.A., Dowd, A.M., Fleming, A., Gambley, C., Howden, M., Jakku, E., Larsen, C., Marshall, P.A., Moon, K., Park, S. and Thorburn, P.J., 2014. Transformational capacity in Australian peanut farmers for better climate adaptation. Agronomy for sustainable development, 34(3), pp.583-591. Moradi, M., Aghaie, A. and Hosseini, M., 2013. An agent-based knowledge management framework for marketing-mix decision making. International Journal of Strategic Decision Sciences (IJSDS), 4(3), pp.109-128. Ng, A.Y.H. and La Blanc, S.M., Microsoft Corporation, 2014. POS hardware abstraction. U.S. Patent 8,806,508. Ngo, L.V. and O'Cass, A., 2013. Innovation and business success: The mediating role of customer participation. Journal of Business Research,66(8), pp.1134-1142. Planters.com., 2016. Home | Planters. [online] Available at: https://www.planters.com/ [Accessed 8 Sep. 2016]. Podolyakina, N. and Popova, Y., 2014. Development of Product Promotional Strategy Considering the Risk of Non-demand. Procedia-Social and Behavioral Sciences, 110, pp.805-811. Prahalad, C.K. and Ramaswamy, V., 2013. The future of competition: Co-creating unique value with customers. Harvard Business Press. Reeves, A., Stuckler, D., McKee, M., Gunnell, D., Chang, S.S. and Basu, S., 2012. Increase in state suicide rates in the USA during economic recession. The Lancet, 380(9856), pp.1813-1814. Rothlin, S. and McCann, D., 2016. Free and Fair Competition in Business. In International Business Ethics (pp. 91-107). Springer Berlin Heidelberg. Ruteri, J.M. and Xu, Q., 2013. Consumers Perceptions of Advanced Booking Discount Program Applied on Processed Food Products. Global Journal of Logistics and Business Management, 1, pp.20-27. Schiffman, L., O'Cass, A., Paladino, A. and Carlson, J., 2013. Consumer behaviour. Pearson Higher Education AU. Shabanova, L.B., Ismagilova, G.N., Salimov, L.N. and Akhmadeev, M.G., 2015. PEST-Analysis and SWOT-Analysis as the Most Important Tools to Strengthen the Competitive Advantages of Commercial Enterprises.Mediterranean Journal of Social Sciences, 6(3), p.705. Sirianni, N.J., Bitner, M.J., Brown, S.W. and Mandel, N., 2013. Branded service encounters: Strategically aligning employee behavior with the brand positioning. Journal of Marketing, 77(6), pp.108-123. Solomon, M., Russell-Bennett, R. and Previte, J., 2012. Consumer behaviour. Pearson Higher Education AU. Solomon, M.R., 2014. Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Statista., 2016. Leading snack nuts brands sales U.S., 2016 | Statistic. [online] Available at: https://www.statista.com/statistics/189620/top-snack-nut-brands-in-the-united-states/ [Accessed 8 Sep. 2016]. Verbeke, A., 2013. International business strategy. Cambridge University Press. Yadav, M.S., De Valck, K., Hennig-Thurau, T., Hoffman, D.L. and Spann, M., 2013. Social commerce: a contingency framework for assessing marketing potential. Journal of Interactive Marketing, 27(4), pp.311-323.